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Browsing School of Management Sciences by Subject "Lack of marketing skills"

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Browsing School of Management Sciences by Subject "Lack of marketing skills"

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  • van Scheers, Louise (African Journal of Business Management, 2011-07)
    SMEs comprise over 90% of African business operations and contribute to over 50% of African employment and GDP. SMEs sector has shown positive signs in South Africa, Mauritius and North Africa. In South Africa, SMEs ...

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