Browsing School of Management Sciences by Author "Hefer, Yolande"

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Visual merchandising displays' effect on consumer perceptions in Tshwane : an exploratory study into the South African apparel retail industry

Hefer, Yolande (2013-04-22)

This research study acquired a consumer response centred approach to visual merchandising stimuli, in an attempt to holistically consider this area of the retail industry. Consumers‟ perceptions towards visual merchandising ...
Visual Merchandising Displays: Wasted Effort Or Strategic Move? The Dilemma Faced By Apparel Retail Stores

Hefer, Yolande; Cant, Michael (2012-10)

Several consumers think they only purchase products when they go shopping, however time and time again they purchase the experience of shopping as well. The experience of shopping is highly influenced by the visual ...

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