Institutional Repository

Browsing Research Articles (SBL) by Author "Purushottam, Neha"

UnisaIR/Manakin Repository

Browsing Research Articles (SBL) by Author "Purushottam, Neha"

Sort by: Order: Results:

  • Purushottam, Neha (JOURNAL OF BUSINESS AND BEHAVIORAL SCIENCES, A REFEREED PUBLICATION OF THE AMERICAN SOCIETY OF BUSINESS AND BEHAVIORAL SCIENCES, 2011)
    Segmentation always been considered an important marketing strategy in the marketing literature. Review of literature has indicated that appropriate segmentation ensures efficient utilization of resources and contributes ...
  • Purushottam, Neha; Rwelamila, P.D. (Business Studies Journal, The official journal of the Academy for Business Studies an Affiliate of the Allied Academies, This journal is owned and published by the DreamCatchers, 2011)
    This paper is based purely on the review of literature and indications emerging from the review. The aim of this paper is to examine literature in the area of (a) multi-polar world and its impact on strategic management ...

Search UnisaIR


Browse

My Account