Browsing Department of Life and Consumer Sciences by Subject "Consumer behavior -- South Africa -- Psychological aspects"

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The development of a conceptual framework of female clothing evaluative criteria preferences during the purchasing decision that includes body shape, personal values and emotions

Kasambala, Josephine (2016-10)

Much of the effort that goes into a purchasing decision occurs at the stage where a choice has to be made from the available alternative clothing products (Solomon & Rabolt, 2009:392). In this phase of the decision making ...
An exploration of female consumers' perceptions of garment fit and the effect of personal values on emotions

Kasambala, Josephine (2013-06)

One of the greatest challenges facing the clothing industry worldwide, including South Africa is to provide well fitting garments to a broadly defined target population (Ashdown, Loker & Rucker 2007:1; Schofield, Ashdown, ...

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