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College of Economic & Management Sciences
School of Management Sciences
Department of Marketing and Retail Management
International Retail and Marketing Review
International Retail and Marketing Review, Volume 4, Issue 2
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Behaviour (1)
Brand equity (1)
Brand value (1)
Cherry picking (1)
Contextual determinants (1)
Customer service levels (1)
Employee satisfaction (1)
Entrepreneurial behaviour (1)
Entrepreneurial orientation (1)
Geographical influences (1)

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