This paper shows that, while researchers often measure loyalty as an intention to repurchase, there is value in considering loyalty more broadly. This paper reveals two main schools of thought in loyalty research, starting ...

This article represents the first of several editorials to appear in the Journal of Retailing designed to examine the nexus between retail practice and research, with the goal of stimulating further research. This essay ...

Usability testing plays an important role in improving the effectiveness of online information retrieval from a user’s point of view. The International Standards Organisation defines usability as the effectiveness, efficiency ...

This article reflects the current interest in brand research towards studying non-consumer relations and their role in brand value creation. It presents a model of stakeholder equities as a tool for brand managers to assess ...

Retailers know the cherry picking consumer as a shopper who goes from store-to-store, buying only items that are specially priced. This perception raises various questions for a retailer: who are cherry pickers; how do ...