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Browsing International Retail and Marketing Review by Author "Kopalle, Praveen"

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Browsing International Retail and Marketing Review by Author "Kopalle, Praveen"

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  • Levy, Michael; Grewal, Dhruv; Kopalle, Praveen; Hess, James (International Retail and Marketing Review, 2007)
    This article represents the first of several editorials to appear in the Journal of Retailing designed to examine the nexus between retail practice and research, with the goal of stimulating further research. This essay ...

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