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Browsing International Retail and Marketing Review by Author "Gómez-Borja, Miguel Angel"

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Browsing International Retail and Marketing Review by Author "Gómez-Borja, Miguel Angel"

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  • Lorenzo, Carlota; Constantinides, Efthymios; Gómez-Borja, Miguel Angel (International Retail and Marketing Review, 2009-05)
    This article examines the effects of different elements of the Web Experience (WE) on the buying behaviour of virtual consumers, specifically on the choice of the online retail vendor. The purpose of the study is to ...

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