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Uncovering Antecedents of Client Retention in the South African Advertising Industry

Jansen van Rensburg, Mari (2012-10-26)

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Author
- Jansen van Rensburg, Mari (1)
Subject
- Client retention; customer retention; advertising industry; inaugural lecture; (1)
- customer loyalty; customer satisfaction; (1)
Date Issued
- 2012 (1)