Browsing Department of Marketing and Retail Management by Type "Presentation"

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Challenges faced by universities in mass education: What type of technology will suffice for the ODL student?

Cant, Michael; Bothma, Cornelius, H. (3rd International Conference of Teaching and Learning, 2011)

The University of South Africa (Unisa) is one of the world‟s largest „mega universities‟ with a population of more than 250,000 students. The Department of Marketing and Retail Management (DMRM) is one of six academic ...
Customer service born and bread inside a business: An analysis of the use of corporate culture as a power in customer service

Botha, Johan, A.R. (International Research Symposium in Service Management, 2010)

Many different factors are effecting or influencing service quality. We all know what bad service entails and how it makes a customer feel and can imagine the consequences that it can have on the business when, for example, ...
The implications of corporate rebranding in the South African mobile cellular telecommunications service industry: Challenges and opportunities

Mosupyoe, Sebilaro S.L.N. (1st International Conference on Accounting, Business and Economics, 2011)

Corporate rebranding is a strategic decision undertaken for various reasons, and some of the corporates rebrand several times. In an attempt to keep abreast of customer demands, service providers rethink their ...

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