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Browsing Theses and Dissertations (Business Management) by Subject "Marketing communication tools"

Browsing Theses and Dissertations (Business Management) by Subject "Marketing communication tools"

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  • Marketing communication methods used by tour operators in Gauteng 
    Van der Merwe, Michelle Caroline (2003-11)
    The purpose of this study is to determine which marketing communication methods tour operators in Gauteng, registered with SATSA, utilise. Tour operators aim to enhance tourist experiences. Companies need to be exposed to ...

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