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The perception of social media as a promotional mix element in star-graded accommodation establishments in the Western Cape province of South Africa
Van Niekerk, Claudette
(
2014-12
)
An exploratory study on the influence of brands' sponsorship on the South African national rugby team and the consumers' decision to purchase the sponsor brands in Tshwane
Sephapo, Catherine Mpolokeng
(
2016-04
)
Visual merchandising displays' effect on consumer perceptions in Tshwane : an exploratory study into the South African apparel retail industry
Hefer, Yolande
(
2013-04-22
)
Exploring the factors that influence consumer loyalty towards a retail clothing store in Gauteng
Du Toit, Michael
(
2013-02-27
)
Exploring the influence of store atmospherics on consumers' buying behaviour in apparel retail stores : an exploratory study in Tshwane
Nell, Corinne
(
2013-02
)
Emotive reactions to the consumer education project of the South African dairy industry
Yao, Valery Yao
(
2013-09
)
Factors influencing the purchase intention of smartphones : a study of low-income consumers in Gauteng, South Africa
Chandiona, Dennis Franscico
(
2022-01-11
)
A content analysis of user-generated content of the seven original equipment manufacturer brands in South Africa
Van Heerden, Magdalena Sophia
(
2020-06
)
Factors influencing customer's consumer behaviour towards online shopping for consumer electronics in Gauteng, South Africa
Nhapulo, Arzia
(
2020-06
)
The influence of consumer personal values on airline choice within the South African domestic market
Nkululeko, Fuyane
(
2020-09
)
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Author
Chandiona, Dennis Franscico (1)
Cohen, Tracey (1)
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Subject
Consumer behaviour (20)
Consumer behavior -- South Africa (4)
Consumer behavior -- South Africa -- Pretoria (4)
Marketing (4)
South Africa (4)
Consumer decision-making (3)
Consumers' preferences -- South Africa -- Pretoria (3)
Ukuziphatha kwabathengi (3)
658.83420968 (2)
Consumer (2)
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2020 - 2022 (7)
2010 - 2019 (10)
2000 - 2009 (2)
1998 - 1999 (1)
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