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The evaluation of business relationships from the buyer's perspective : antecedents to the consideration set for supplier replacement in the South African advertising industry

Van Rensburg, Mari Jansen (2008-10)

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Author
- Van Rensburg, Mari Jansen (1)
Subject
- 658.8120968 (1)
- Advertising industry (1)
- Consumer satisfaction -- South Africa (1)
- Customer consideration set (1)
- Customer relations -- South Africa (1)
- Customer relationship management (1)
- Customer relations (1)
- Customer services -- South Africa (1)
- Defection (1)
- Loyalty (1)
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Date Issued
- 2008 (1)