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The relationship between above-the-line advertising and below-the-line promotion spending in the marketing of South African products and services

Tustin, D. H. (2002-11)

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Author
- Tustin, D. H. (1)
Subject
- 659.10968 (1)
- Above-the-line advertising (1)
- Advertising -- South Africa (1)
- Advertising budgets (1)
- Advertising expenditure (1)
- Advertising tools (1)
- Advertising/promotions ratio (1)
- Below-the-line promotions (1)
- Brand-image building (1)
- Cinema (1)
- ... View More
Date Issued
- 2002 (1)