Browsing Department of Business Management by Subject "Branding"

Now showing items 1-4 of 4

Creating a branding strategy for Jacquards : focussing on 2010 opportunities

Greener, Andrew Edward (2010-06)

Da Gama Textiles, based in the Eastern Cape has seen its sales of Jacquard products being affected in recent years by cheaper imported products. A study was required to enable its senior management to develop a branding ...
Customer-based brand equity of the major cellphone network service providers amongst principal estate agents in the Gauteng province of South Africa

Mentz, Hendrik (2011-02)

This study investigates the customer-based brand equity of the major cellphone network service providers (Vodacom, MTN and Cell C) amongst principal estate agents registered with the Estate Agency Affairs Board in Gauteng. ...
Marketing in the music industry : integrated marketing communications for South African Musicians in the 21st century

Nel, Jessica Jane (2017-11)

Musicians are cultural entrepreneurs, operating as human brands in the South African music industry. The ability to manage their brand effectively may give them an added advantage to compete successfully in this industry. ...
The role of wine tourism in the marketing of wineries in the Stellenbosch wine route of South Africa

Kirkman, Adri (2010-11)

Commercial reality demands that the South African wine industry convert from its current production orientation to a marketing orientation, by drawing on all new and existing marketing channels in order to ensure its ...

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