An evaluation of communication intergration within a State-owned organisation

Abstract

This research study is qualitative exploratory in nature, trying to gain insight into integrated communication at Eskom. The study presents the methodology of the investigation, the analysis of the data, the findings as well as the conclusion and recommendations. Data collection techniques include an online self-administered questionnaire, structured questionnaire, focus group discussions and content analysis of the organisations’ publications. The population selected consists of Eskom communication managers and professionals, human resources personnel and project managers to establish the extent to which integrated communication is practised within Eskom.

Finally, the research findings are discussed and further recommendations proposed. The findings show that Eskom communication is predominantly top-down with the divisions still working in silos. Furthermore, a measuring instrument developed to evaluate the extent of integrated communication as proposed by Du Plessis and Scoonraad in Barker and Angelopulo (2006) were found to be applicable to the Eskom situation.