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Optimum market-positioning models for South African arts festival scenarios

Van Zyl, Cina (2005-11)

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Author
- Van Zyl, Cina (1)
Subject
- 338.479168 (1)
- Art festivals -- South Africa (1)
- Arts festivals (1)
- Conjoint analysis (Marketing) -- South Africa (1)
- Conjoint analysis (1)
- Game theory (1)
- Market-positioning model (1)
- Special interest tourism (1)
- Tourism and the arts -- South Africa (1)
- Tourism (1)
Date Issued
- 2005 (1)