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Comparison between email and twitter as knowledge platforms in small South African businesses located in the Western Cape

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dc.contributor.advisor Buckley, Sheryl,1959-
dc.contributor.author Heyns, Wiaan
dc.date.accessioned 2019-11-19T12:46:36Z
dc.date.available 2019-11-19T12:46:36Z
dc.date.issued 2018-11
dc.identifier.uri http://hdl.handle.net/10500/25999
dc.description.abstract The aim of this research is to shed more light on an aspect identified as a gap in knowledge in the literature; the use of a social networking service as knowledge sharing platform. More specifically, this research sets out to establish if the social networking service Twitter could be used as knowledge-sharing platform in small South African businesses in the Western Cape. A mixed method research design is used. This includes gathering data through questionnaires as well as conducting semi-structured interviews for case study participants. The sample comprises 122 questionnaire participants together with 14 semi-structured interview participants across three small businesses located in the Western Cape Province. Although it is apparent from the study conducted that small businesses are not yet willing to forego traditional platforms such as Email to use Twitter exclusively as a knowledge sharing tool, the researcher proposes a case for using Twitter, which he believes, could take the most advantage of the functions Twitter brings to a small business operation. en
dc.format.extent 1 online resource (xi, 342 leaves) : color illustrations, color graphs en
dc.subject Knowledge management en
dc.subject Knowledge sharing en
dc.subject Communication en
dc.subject Email en
dc.subject Twitter en
dc.subject Microblogs en
dc.subject Social media en
dc.subject.ddc 006.754
dc.subject.lcsh Twitter en
dc.subject.lcsh Online social networks -- South Africa -- Western Cape en
dc.subject.lcsh Business communication -- South Africa -- Western Cape en
dc.subject.lcsh Knowledge management -- South Africa -- Western Cape en
dc.subject.lcsh Social media – Marketing -- South Africa -- Western Cape en
dc.subject.lcsh Electronic mail messages -- South Africa -- Western Cape en
dc.title Comparison between email and twitter as knowledge platforms in small South African businesses located in the Western Cape en
dc.type Dissertation en
dc.description.department School of Computing en
dc.description.degree M. Sc. (Computing) en


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  • Unisa ETD [9255]
    Electronic versions of theses and dissertations submitted to Unisa since 2003

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