Profiling the customers of the e-commerce company Kalahari.net

Geel, Mildred

dc.contributor.advisor	Cant, M. C. (Michael Colin), 1957-	en
dc.contributor.author	Geel, Mildred	en
dc.date.accessioned	2009-08-25T11:04:40Z
dc.date.available	2009-08-25T11:04:40Z
dc.date.issued	2009-08-25T11:04:40Z
dc.date.submitted	2003-11-30	en
dc.identifier.citation	Geel, Mildred (2009) Profiling the customers of the e-commerce company Kalahari.net, University of South Africa, Pretoria, <http://hdl.handle.net/10500/2557>	en
dc.identifier.uri	http://hdl.handle.net/10500/2557
dc.description.abstract	Profiling the customers of the e-commerce company Kalahari.net. The purpose of the study was to profile the customers of the e-commerce company, Kalahari.net which sells books, music CDs, DVDs, videos, computer software and hardware amongst others. The literature study includes a discussion of marketing management and e-commerce in South Africa. Customer profiling is discussed to indicate the need and importance of knowing the customer. The quantitative research was done amongst the customers of Kalahari.net by means of an online questionnaire in 2003. The findings concluded that the customers browse the Internet between one and five hours per week. The customers are aged between 21 and 25, mostly female, predominantly English-speaking, married, two to three people per household, have a monthly household income of more than R18 000, are well-educated and are residing predominantly in Gauteng. The study was concluded with the limitations experienced by the researcher and a short discussion of the general usability of the study.	en
dc.description.abstract	The purpose of the study was to profile the customers of the e-commerce company, Kalahari.net which sells books, music CDs, DVDs, videos, computer software and hardware amongst others. The literature study includes a discussion of marketing management and e-commerce in South Africa. Customer profiling is discussed to indicate the need and importance of knowing the customer. The quantitative research was done amongst the customers of Kalahari.net by means of an online questionnaire in 2003. The findings concluded that the customers browse the Internet between one and five hours per week. The customers are aged between 21 and 25, mostly female, predominantly English-speaking, married, two to three people per household, have a monthly household income of more than R18 000, are well-educated and are residing predominantly in Gauteng. The study was concluded with the limitations experienced by the researcher and a short discussion of the general usability of the study.
dc.format.extent	1 online resource (ix, 264 leaves)
dc.language.iso	en	en
dc.subject	Customer profiling	en
dc.subject	Internet	en
dc.subject	E-commerce	en
dc.subject	Consumer	en
dc.subject.ddc	658.8340968
dc.subject.lcsh	Kalahari.Net (Firm)
dc.subject.lcsh	Electronic commerce -- South Africa
dc.subject.lcsh	Marketing research -- South Africa
dc.subject.lcsh	Internet marketing -- South Africa
dc.subject.lcsh	Consumer behavior -- Research -- South Africa
dc.subject.lcsh	Business enterprises -- Computer networks -- South Africa
dc.title	Profiling the customers of the e-commerce company Kalahari.net	en
dc.type	Dissertation	en
dc.description.department	Business Management	en
dc.description.degree	M. Comm. (Business Management)	en