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Advertising agency appointment : approaches taken by South African advertisers

Jansen van Rensburg, Mari; Venter, P.; Strydom, J. (2010)
Value differentiation: Creating Customised Value Propositions in the South African Cement Industry

Jansen van Rensburg, Mari; Van Niekerk, J. (Southern African Institute for Management Sciences, 2010)
Dimensions of advertising agency client satisfaction

Jansen van Rensburg, Mari (Sabinet, 2010)
Uncovering Antecedents of Client Retention in the South African Advertising Industry

Jansen van Rensburg, Mari (2012-10-26)

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