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Browsing College of Economic and Management Sciences by Subject "Facebook"

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The identification and composition of social media post characteristics for optimal stakeholder engagement of participation sports events

Van Lille, Adele (2022-04)

Having a presence on social media is an integral part of how sports event organisations engage their stakeholders. While engagement from stakeholders is the desired outcome, there is little research about the characteristics ...
The identification of criteria for the optimal use of Facebook pages for marketing purposes in South Africa : an exploratory study

Barnard, Sune Mari (2015-04)

The development of non-traditional communication channels in recent years has progressively created a world more digital, networked and interlaced by a myriad of communication tools than ever before. With Facebook being ...
The role of online social networks in inter-firm collaborative innovation and problem solving

Duncan, Robert David (2011-11)

This study examined how online social networking (OSN) leads to increased communication and collaboration across inter-firm boundaries. This online social networking behaviour represents significant opportunities to firms ...
The use of social media marketing in telecommunication business: an exploratory study of Econet Wireless Zimbabwe Limited

Makwara, Patience Tsitsi (2020-02)

The study focused on the use of social media marketing in the telecommunication business in Zimbabwe, as it has received limited attention in the literature available to date. The study aimed to explore the use of social ...

Browsing College of Economic and Management Sciences by Subject "Facebook"

Browsing College of Economic and Management Sciences by Subject "Facebook"

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