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Browsing College of Economic and Management Sciences by Subject "Consumers -- South Africa -- Transkei -- Attitudes"

Browsing College of Economic and Management Sciences by Subject "Consumers -- South Africa -- Transkei -- Attitudes"

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  • Media usage and preference of consumers in the Transkei 
    Smit, Johannes Jacobus (1992-11)
    The objective of this study is to establish the media usage and preference of consumers in the Transkei. The results are of special significance to media planners and advertisers in so far as they will assist in the ...

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