Institutional Repository

Entrepreneurial intentions and start-up realities : the case of industrial design students in South Africa

Show simple item record

dc.contributor.advisor Visser, D.
dc.contributor.advisor Strydom, J. W. (Johan Wilhelm), 1952- Mvula, Althea Elizabeth 2018-10-23T08:50:02Z 2018-10-23T08:50:02Z 2018-06
dc.identifier.citation Mvula, Althea Elizabeth (2018) Entrepreneurial intentions and start-up realities : the case of industrial design students in South Africa, University of South Africa, Pretoria, <>
dc.description.abstract Industrial design is recognised for the value-oriented benefits it offers to businesses. Industrial design ensures that new products are more efficient, usable, convenient and safe to use within the evolving business environment. One of the important factors for the continuous achievement of high product quality and general economic growth and stability in countries such as West Germany, Korea and Japan is their sound industrial design base. Industrial design programmes can be instrumental to ignite an entrepreneurial and innovation spirit to assist in curbing the high unemployment rate and very low levels of entrepreneurial intentions in South Africa. The core of tertiary industrial design students has unique capabilities that can assist the South African economy to stimulate manufacturing, job creation and economic growth. The purpose of this study was to investigate the entrepreneurial intentions among industrial design students enrolled for the programme in Three-Dimensional Design, at Universities of Technology in South Africa. In addition, this study investigates the relationship between entrepreneurial intentions and actual business formation by graduates of the programme. Studies have been carried out in South Africa on entrepreneurial intentions, but not on the formation, occurrence and implementation of entrepreneurial intentions amongst industrial design students, specifically. To test the links between business education and entrepreneurial intentions, a research model based on Ajzen’s (1985) Theory of Planned Behaviour was adopted and tested using quantitative empirical data collected from students in industrial design at two Universities of Technology. Quantitative data were collected from a sample of 161 participants using a validated self-administered questionnaire. IBM SPSS and STATA were used to conduct descriptive statistics, Chi-square tests, factor analysis, reliability and structural equation modelling on the primary quantitative data. The empirical evidence partially supports the effectiveness of the Theory of Planned Behaviour in predicting entrepreneurial intentions. Although perceived social norms and self-efficacy is positively related to entrepreneurial intentions, results failed to reach statistical significance. However, personal attitude was found to mediate the relationship between these variables and entrepreneurial intention. Whilst business education is positively related to self-efficacy, entrepreneurial knowledge is positively related to higher levels of personal attitude and self-efficacy. The transformation of entrepreneurial intentions into actual business start-ups were investigated using qualitative empirical data collected from past graduates of the Three-Dimensional Design programme. Qualitative data were collected from a sample of 22 graduates through structured interviews. ATLAS.ti version 7.5.9 was used to analyse the qualitative data. The researcher provided evidence that there is a relationship between entrepreneurial intentions and the actual start-up of a business, as 45.5 per cent of graduates started businesses. Furthermore, business education positively influenced the actual start-up of businesses. However, graduates experienced many challenges to business start-up, with implications for the teaching of business subjects and for policy makers. en
dc.format.extent 1 online resource (xx, 397) : illustrations (mostly color)
dc.language.iso en en
dc.subject Entrepreneurship en
dc.subject Entrepreneurial intention en
dc.subject Entrepreneurship education en
dc.subject Business education en
dc.subject Business management en
dc.subject Business start-ups en
dc.subject Personal attitude en
dc.subject Three-dimensional design en
dc.subject University students en
dc.subject Industrial design students and graduates en
dc.subject.ddc 658.42107110968
dc.subject.lcsh Industrial design -- Study and teaching (Higher) -- South Africa
dc.subject.lcsh Entrepreneurship -- South Africa
dc.subject.lcsh Entrepreneurship -- South Africa -- Decision making
dc.subject.lcsh Creative ability in business -- South Africa
dc.subject.lcsh New business enterprises -- South Africa -- Management
dc.subject.lcsh Universities and colleges -- South Africa -- Graduate students
dc.subject.lcsh Business education -- South Africa
dc.title Entrepreneurial intentions and start-up realities : the case of industrial design students in South Africa en
dc.type Thesis en
dc.description.department Business Management D. Com. (Business Management)

Files in this item

This item appears in the following Collection(s)

Show simple item record

Search UnisaIR


My Account