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The translation of fast-food advertising texts from English to Arabic

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dc.contributor.advisor Kruger, Alet en Al Agha, Basem Abbas en 2009-08-25T11:02:33Z 2009-08-25T11:02:33Z 2009-08-25T11:02:33Z 2006-11-30 en
dc.identifier.citation Al Agha, Basem Abbas (2009) The translation of fast-food advertising texts from English to Arabic, University of South Africa, Pretoria, <> en
dc.description.abstract On the assumption that the translation strategies used to translate American fast-food advertisements into Arabic cause the Arabic translations to be culturally bound to their originals, the aim of the present study is to identify such translation strategies. The study was conducted with the aid of questionnaires as a primary research method to obtain data which are then complemented by means of textual analyses of the corpus. The findings reveal that the main translation strategies used to translate phrases in fast-food advertisements from English into Arabic are borrowing and transliteration. The overall finding is that inadequate translations of culture-specific concepts, phrases, logos and terms produce target texts which are bound to the source texts. This causes the translations to be rejected by the target culture. en
dc.format.extent 1 online resource (96 leaves)
dc.language.iso en en
dc.subject descriptive translation studies en
dc.subject phrases en
dc.subject logos en
dc.subject culture-specific concepts en
dc.subject translation strategies en
dc.subject advertising agencies en
dc.subject fast food en
dc.subject Advertising en
dc.subject.ddc 418.02
dc.subject.lcsh Translating and interpreting
dc.subject.lcsh Advertising -- Food -- Translating
dc.subject.lcsh English language -- Translating into Arabic
dc.subject.lcsh Intercultural communication
dc.title The translation of fast-food advertising texts from English to Arabic en
dc.type Dissertation en en
dc.description.department Linguistics and Modern Languages en M.A. (Linguistics) en

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