The translation of fast-food advertising texts from English to Arabic

Al Agha, Basem Abbas

dc.contributor.advisor	Kruger, Alet	en
dc.contributor.author	Al Agha, Basem Abbas	en
dc.date.accessioned	2009-08-25T11:02:33Z
dc.date.available	2009-08-25T11:02:33Z
dc.date.issued	2009-08-25T11:02:33Z
dc.date.submitted	2006-11-30	en
dc.identifier.citation	Al Agha, Basem Abbas (2009) The translation of fast-food advertising texts from English to Arabic, University of South Africa, Pretoria, <http://hdl.handle.net/10500/2325>	en
dc.identifier.uri	http://hdl.handle.net/10500/2325
dc.description.abstract	On the assumption that the translation strategies used to translate American fast-food advertisements into Arabic cause the Arabic translations to be culturally bound to their originals, the aim of the present study is to identify such translation strategies. The study was conducted with the aid of questionnaires as a primary research method to obtain data which are then complemented by means of textual analyses of the corpus. The findings reveal that the main translation strategies used to translate phrases in fast-food advertisements from English into Arabic are borrowing and transliteration. The overall finding is that inadequate translations of culture-specific concepts, phrases, logos and terms produce target texts which are bound to the source texts. This causes the translations to be rejected by the target culture.	en
dc.format.extent	1 online resource (96 leaves)
dc.language.iso	en	en
dc.subject	descriptive translation studies	en
dc.subject	phrases	en
dc.subject	logos	en
dc.subject	culture-specific concepts	en
dc.subject	translation strategies	en
dc.subject	advertising agencies	en
dc.subject	fast food	en
dc.subject	Advertising	en
dc.subject.ddc	418.02
dc.subject.lcsh	Translating and interpreting
dc.subject.lcsh	Advertising -- Food -- Translating
dc.subject.lcsh	English language -- Translating into Arabic
dc.subject.lcsh	Intercultural communication
dc.title	The translation of fast-food advertising texts from English to Arabic	en
dc.type	Dissertation	en
dc.contributor.email	djagegjj@unisa.ac.za	en
dc.description.department	Linguistics and Modern Languages	en
dc.description.degree	M.A. (Linguistics)	en