Promoting ethical Corporate Social Responsibility in the Events Industry

Abstract

The purpose of the paper is to addresses the concept of ethically driven Corporate Social Responsibility (CSR) and seeks to add to the literature on stakeholder theory and corporate sustainability in an era of globalization. Events companies are obliged to develop strong cultures of ethically driven CSR because it is the ‘right’ thing to do and not simply to enhance their strategic objectives. Ethical CSR should be based on a genuine virtuosity and a desire to engage with the moral values of society. As events are on the increase globally, and thousands of specialist events are happening, ethically driven CSR will enable events management companies to achieve new levels of reach and brand awareness and thus greater scope for sustainability while aligning them with community expectations. The paper presents a model for the development of CSR strategies in companies and recommends possible events industry CSR initiatives that will hopefully be of interest to practitioners in the events industry.