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Integrated online communication

Show simple item record Barker, Rachel Du Plessis, Charmaine Hanekom, Janette 2016-10-07T11:05:26Z 2016-10-07T11:05:26Z 2013
dc.identifier.citation Angelopulo, GC. & Barker, R. 2013. 2nd Edition. Integrated Organisational Communication. Cape Town: Juta. en
dc.identifier.issn 9780702189845
dc.description.abstract Integrated online (or digital) communication, much like the Internet which as a communication medium has the ability to instantaneously impart information to a vast number of consumers (Conway, Ward, Lewis & Bernhardt, 2007), offers organisations new opportunities for building relationships with their consumers and stakeholders. It can also be used to obtain diverse information on a variety of organisations and services. Digital communication refers to any communication message which is sent by means of a communication channel that uses digital technology. en
dc.language.iso en en
dc.publisher Juta en
dc.subject the contextualisation of integrated online communication en
dc.subject the history of Internet development in South Africa en
dc.subject online advertising en
dc.subject online marketing en
dc.subject online public relations en
dc.subject online crisis communication en
dc.title Integrated online communication en
dc.title.alternative Integrated Organisational Communication en
dc.type Book chapter en

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