THE CREATION AND PRESENTATION OF CYBER IDENTITIES IN CYBER ORGANISATIONAL SOCIETIES: TOWARDS A CONCEPTUAL THEORETICAL FRAMEWORK

Abstract

This article presents a conceptual theoretical framework for the study of the creation and presentation of multiple cyber identities in online social networks from a communicative perspective, subsequently referred to as ‘cyber organisational societies’. It is argued that a multi-dimensional approach to multiple cyber identities could assist organisations to discover and understand the incoherence that exists in social reality and real life and the iconic existence of these identities through a subjective dimension and evaluation of the concept from different interdisciplinary theories to re-enforce and explain the existence of these identities. Therefore this article has as a main objective to define, identify, contextualise, theorise and debate the multiple approaches to cyber identities in cyber organisational societies; and to propose a conceptual theoretical framework of the social and communication processes and phenomena in the formation of cyber identity research in cyber organisational societies based on a systematic review of relevant theories.