An appraisal of the popularity of fundamental and technical analysis as decision making tools for investing in the equity markets by portfolio managers working for large institutional investors in South Africa.

Abstract

The literature reveals that, behavioural finance lends some support to the methodologies of both fundamental and technical analysis. Behavioural Finance supports the concept of investment behaviour being grounded in two dimensions, viz., the dimensions of emotion and rationality. The evidence, presented in the literature suggests that fundamental analysis is grounded in the rational investor, while technical analysis is an attempt to model the behavioural side of investing through trend following, charting and the use of indicators (e.g., momentum, stochastic, etc.). Typically large investment houses tend to use both technical and fundamental analysis; technical analysis appears to be used primarily for timing, while fundamental analysis is used to establish intrinsic or fair value of the share under focus – thus making it easy to establish whether the share is cheap or expensive.