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Browsing Graduate School for Business Leadership by Author "Manaczynski, Michael"

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Factors affecting commercialization of newly developed products : a study of selected small and medium enterprises in South Africa

Manaczynski, Michael (2012-08-20)

The research was conducted to determine what the success factors for new product development and commercialization were for a selected sample of SMEs in South Africa. Academic literature on success factors for New Product ...

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