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Market analysis of Arivia.kom

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dc.contributor.advisor Cant, M.C. (Prof.) en
dc.contributor.advisor Strydom, J.W. (Prof.) en Moodley, Vamaalen Mogambery en 2009-08-25T10:57:46Z 2009-08-25T10:57:46Z 2009-08-25T10:57:46Z 2004-06-30 en
dc.identifier.citation Moodley, Vamaalen Mogambery (2009) Market analysis of Arivia.kom, University of South Africa, Pretoria, <> en
dc.description.abstract Arivia.kom was formed out of a merger of the information technology (IT) departments of Eskom, Transnet and Denel. The aim was to address skilled staff losses and to achieve economies of scale. Agreements were drafted ensuring arivia.kom business patronage for a period of five years. Arivia.kom's commencement was accompanied by problems, affecting its customers to the extent that they indicated dissatisfaction with performance. This study established the extent of those problems, and the reasons for their occurrence. A market analysis was conducted with specific focus on customer and competitor analysis. An investigation was conducted into the quality of service, overall customer impression of the organisation since its inception, as well as performance against competitors. The major findings indicated that performance problems were not isolated incidents but consistent across the organisation. These problems stemmed from poor organisational design, poorly evolved organisational culture, unclear positioning and poor competitor and customer intelligence capability. en
dc.format.extent 1 online resource (ix, 163, 7 leaves)
dc.language.iso en en
dc.subject B2B en
dc.subject Competitor Analysis en
dc.subject Competitor Intelligence en
dc.subject Customer Analysis en
dc.subject Customer Dissatisfaction en
dc.subject Industrial Marketing en
dc.subject Market Analysis en
dc.subject Privatisation en
dc.subject Segmentation en
dc.subject Unmet Customer Needs en
dc.subject.ddc 338.7490285
dc.subject.lcsh Arivia.kom (South Africa)
dc.subject.lcsh Government business enterprises -- Information technology -- South Africa
dc.subject.lcsh Industrial marketing -- South Africa
dc.title Market analysis of Arivia.kom en
dc.type Dissertation en
dc.description.department Business Management en M. Comm. (Business Management) en

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