The influence of job satisfaction
on burnout amongst sales representatives

Hlungwani, Nyiko Tommy

dc.contributor.advisor	Geldenhuys, Deon	en
dc.contributor.author	Hlungwani, Nyiko Tommy	en
dc.date.accessioned	2009-08-25T10:57:19Z
dc.date.available	2009-08-25T10:57:19Z
dc.date.issued	2009-08-25T10:57:19Z
dc.date.submitted	2006-05-31	en
dc.identifier.citation	Hlungwani, Nyiko Tommy (2009) The influence of job satisfaction on burnout amongst sales representatives, University of South Africa, Pretoria, <http://hdl.handle.net/10500/1850>	en
dc.identifier.uri	http://hdl.handle.net/10500/1850
dc.description.abstract	Sales representatives play a critical role in the development and sustainability of their business through the selling of products and services. Burnout inclined stress caused by low job satisfaction could adversely affect business development and survival. This study thus investigated the influence of job satisfaction on burnout amongst medical sales representatives. Two measuring instruments were used namely the Smith, Hulin and Kendall (1969) Job descriptive index (JDI) and the Pines, Aronson and Kafry (1981) Burnout index (BI). This study was conducted amongst 139 sales representatives working for a generic pharmaceutical organisation. Through a literature study, job satisfaction and burnout were defined, and a link determined between the two constructs. An empirical study revealed the relationship between job satisfaction and burnout. The results indicated a negative correlation between job satisfaction and burnout. Conclusions and recommendations were made regarding the enhancement of job satisfaction and the management of burnout among sales representatives.	en
dc.format.extent	1 online resource (xi, 111 leaves)
dc.language.iso	en	en
dc.subject	Co-workers	en
dc.subject	Supervisors	en
dc.subject	Promotion	en
dc.subject	Pay	en
dc.subject	Mismatch	en
dc.subject	Stress	en
dc.subject	Cynicism	en
dc.subject	Exhaustion	en
dc.subject	Depersonalisation	en
dc.subject	Burnout	en
dc.subject	Job satisfaction	en
dc.subject.ddc	158.732
dc.subject.lcsh	Depersonalization
dc.subject.lcsh	Job satisfaction
dc.subject.lcsh	Burn out (Psychology)
dc.subject.lcsh	Stress
dc.subject.lcsh	Cynicism
dc.subject.lcsh	Job Description Index (JDI)
dc.subject.lcsh	Supervisors -- Rating of
dc.subject.lcsh	Sales personnel -- Job satisfaction
dc.title	The influence of job satisfaction on burnout amongst sales representatives	en
dc.type	Dissertation	en
dc.description.department	Industrial and Organisational Psychology	en
dc.description.degree	M.A. (Industrial Psychology)	en