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Browsing Theses and Dissertations (Communication Science) by Author "Opperman, Yvonne"

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Browsing Theses and Dissertations (Communication Science) by Author "Opperman, Yvonne"

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  • Opperman, Yvonne (2009-08-25)
    The concept of a service-oriented approach and the role of communication in such an approach is nothing new. Service management and marketing are two constructs that are deemed invaluable for an organisation operating in ...

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