The increasing pluralistic business environment, where stakeholders continually challenge the treatise of organisational primacy, places more pressure on organisations to address and prioritise diverse stakeholder expectations. ...

This article presents a new concept, “co-Change-orientated Communication” (co-COC), to address the need for theoretical developments beyond mainstream assumptions by drawing from contemporary, critical developments in ...

The accelerated capacity of the media can be to the advantage or disadvantage of individuals. From an organisational communication perspective, it is argued that shared knowledge through inline communication media could ...

Amidst challenges of economic uncertainty, resource constraints, social movement and unrest, increased pressure is placed on organisations to address diverse stakeholder expectations. Stakeholders are central to the success ...

This article focuses on relationships between language and identity among young black urbanites from Pretoria in South Africa. The role of black ethnic languages, Sepitori ‒ an urban variety ‒ and English are investigated. ...

Literature dealing with language choice in multilingual contexts shows the influence of political, social and individual factors. The global status of English influences the way speakers of other languages act in relation ...

In “Attitudes regarding mother-tongue education and the choice of a university: Afrikaans-speaking students at Unisa”, we analyse responses from Afrikaans-speaking students at the University of South Africa (Unisa) to an ...

In the introduction of this article the focus falls on the opinions of prominent South African leaders on the relationship between the majority and the minority in post-apartheid South Africa. These opinions echo the ...

At the end of this chapter, you should be able to: ●show your understanding of the importance of social media branding ●explain the generic phases of a social media strategy ●list how social media content can be enhanced ...