Browsing Department of Communication Science by Type "Postprint Article"

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Strategic integrated communication: An alternative perspective of integrated marketing communication?

Barker, Rachel (Taylor & Francic, 2013)

In spite of the increased emphasis being placed on Integrated Marketing Communication (IMC), limited attempts have been made to critically analyse existing viewpoints, the evolution of the concept and its application. The ...
Towards contextualising stakeholder relationship indicators for corporate-community relationships

Unknown author (Taylor and Francis & Unisa Press, 2012)

In circumstances that are substantially different from the norm, new ways of thinking about those alternative contexts are necessary. In the context of corporate governance and corporate social investment (CSI) the relationship ...

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