Institutional Repository

Browsing Department of Communication Science by Subject "IMC's role as a process"

Browsing Department of Communication Science by Subject "IMC's role as a process"

Sort by: Order: Results:

  • Barker, Rachel (Juta, 2012)
    A significant modern premise that emerged in the field of marketing communication is the drive towards integrated actions, also referred to as Integrated Marketing Communication (IMC). Baker (2003) sees it as the blurring ...

Search UnisaIR


Browse

My Account