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Browsing Department of Communication Science by Subject "Definition of Integrated Marketing Communication (IMC)"

Browsing Department of Communication Science by Subject "Definition of Integrated Marketing Communication (IMC)"

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  • Barker, Rachel (Juta, 2012)
    A significant modern premise that emerged in the field of marketing communication is the drive towards integrated actions, also referred to as Integrated Marketing Communication (IMC). Baker (2003) sees it as the blurring ...

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