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Browsing School of Arts by Subject "organisational communication"

Browsing School of Arts by Subject "organisational communication"

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  • A conceptual framework of corporate online communication: A marketing public relations (MPR) perspective 
    Du Plessis, Charmaine; Angelopulo, George; Du Plessis, Danie (Unisa Press, 2006-06)
    This study identifies attributes that are perceived by online communicators as contributing to the effectiveness of corporate online communication. A marketing public relations (MPR) perspective is applied to assess the ...
  • Key Concepts in Organisational Communication 
    Barker, Rachel; Greeff, Wilhelmina Johanna; van Dyk, Louise (Juta, 2015)
    Key Concepts in Organisational Communication is a ground-breaking publication which aims to assist researchers in the field of organisational communication by providing an overview of 200 frequently used communication ...

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