Browsing School of Arts by Subject "marketing communication mix"

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The importance of IMC in dealing with negative, nongenerated publicity in the organisation

Du Plessis, Charmaine (Routledge, 2001)

This article addresses the implications of the absence of an IMC (integrated marketing communication) approach to negative nongenerated publicity by referring to two cases experienced at the University of South Africa ...
Marketing public relations (MPR): a critical perspective of current literature

Du Plessis, Charmaine (Unisa Press, 2002)

This article addresses the Marketing Public Relations (MPR) concept, whose emergence can partly be ascribed to the continuous debate regarding the respective boundaries of both the fields of public relations and marketing. ...

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