Managing the quality of colour television receivers in the Republic of South Africa

Abstract

This study investigates whether quality management has developed to such an extent that retailers, service repair organisations and consumers are satisfied with product and repair service quality provided by South African manufacturing companies. To investigate these aspects, the colour television industry has been selected because it contains various manufacturing companies of varying sizes and characters, employing different quality policies and performances. It offers relatively standardised products and services, which facilitates intercompany comparisons and employs a simple flow type assembly line process that is representative of other mass production industries. The hypotheses are tested by interviewing four selected populations by means of carefully constructed questionnaires, namely a retail population, a repair service population, a consumer population and a manufacturing population. The empirical results are statistically evaluated in terms of the various manufacturers ability to provide satisfactory product and repair service quality. Consumers and repair service organisations are selected because they represent a broad spectrum of the population with varying, but important opinions on product and repair service quality. Retailers selling colour television receivers are also selected as they play an important role in the management of quality and vary from small independent retailers to large chain stores and discounters. The results obtained from this study show that: • there is a need from the retailers, service repair organisations and consumers for the South African manufacturers to improve the quality of colour television receivers • there is a need by the consumers and the retailers for the manufacturers to improve their repair service quality • there is a need to improve the quality control procedures employed by the colour television manufacturers.