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Indicators for sales success of a personal financial advisor in the bancassurance environment

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dc.contributor.advisor Joubert, Johan Pierre Retief en
dc.contributor.advisor De Beer, Marié en
dc.contributor.author Van der Merwe, Pieter Retief en
dc.date.accessioned 2009-08-25T10:55:07Z
dc.date.available 2009-08-25T10:55:07Z
dc.date.issued 2009-02
dc.date.submitted 2009-02-28 en
dc.identifier.citation Van der Merwe, Pieter Retief (2009) Indicators for sales success of a personal financial advisor in the bancassurance environment, University of South Africa, Pretoria, <http://hdl.handle.net/10500/1638> en
dc.identifier.uri http://hdl.handle.net/10500/1638
dc.description.abstract This study investigated the relationships between personality, ability, biographical and sociographical factors on the one hand and criterion measures of job-relevant behaviour on the other. The aim of the study was to isolate success-predicting factors for a Personal Financial Advisor in a South African Bancassurance operation. The research was done by means of a criterion-related concurrent validation study. The sample consisted of 185 advisors with two years or longer sales tenure in the position. Predictor variables included measurement on a 20-dimension competency model, an ability assessment and 17 biographical and sociographical variables related to the position. Criterion variables included production figures and managerial ratings on advisor performance. Meaningful predictors for the success of financial advisors were found for personality, ability, biographical and sociographical variables, and the results confirmed the hypothesised competency model derived from a job analysis. en
dc.format.extent 1 online resource (ix, 138 leaves) : ill.
dc.language.iso en en
dc.subject Ability en
dc.subject Insurance en
dc.subject Biographical factors en
dc.subject Bancassurance en
dc.subject Competence en
dc.subject Competency en
dc.subject Concurrent validation en
dc.subject Job analysis en
dc.subject Personal financial advisor en
dc.subject Personality factors en
dc.subject Sociographical factors en
dc.subject Sales en
dc.subject Validity en
dc.subject.ddc 158.7
dc.subject.lcsh Psychology, Industrial
dc.subject.lcsh Success in business
dc.subject.lcsh Finance, Personal
dc.title Indicators for sales success of a personal financial advisor in the bancassurance environment en
dc.type Dissertation en
dc.description.department Industrial and Organisational Psychology en
dc.description.degree M. Com. (Industrial and Organisational Psychology) en


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