The role of employee orientation in marketing strategy.

Punwassi, Deonath

dc.contributor.advisor	Strasheim, Catharina	en
dc.contributor.author	Punwassi, Deonath
dc.date.accessioned	2009-05-08T10:56:21Z
dc.date.available	2009-05-08T10:56:21Z
dc.date.issued	2005-11
dc.identifier.uri	http://hdl.handle.net/10500/157
dc.description	Bibliography: leaves 95-106	en
dc.description.abstract	The purpose of this study is to determine the impact of employee orientat ion on the implementat ion of market ing st rategy in the banking sector. To gain compet it ive advantage, a bank needs to be able to measure an aspect of its business that is not normally associated with f inancial gains or losses namely employee orientat ion.	en
dc.format.extent	1 online resources (vi, 147 leaves) : illustrations, tables, graphs	en
dc.language.iso	en	en
dc.subject	Marketing	en
dc.subject	Employee satisfaction	en
dc.subject	Employee orientation	en
dc.subject.ddc	658.800968
dc.subject.lcsh	Market segmentation -- Banking industry	en
dc.subject.lcsh	Employee orientation -- South Africa	en
dc.subject.lcsh	Bank marketing -- South Africa	en
dc.title	The role of employee orientation in marketing strategy.	en
dc.type	Research Report	en
dc.description.department	UNISA School of Business Leadership	en
dc.description.degree	MBL	en