Browsing College of Human Sciences by Subject "Electronic commerce"

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An investigation into the influence of usability on the development of the browsing experience of electronic commerce applications

Singh, Shawren (2014-03-31)

We investigate whether usability aspects affect the design and development of the browsing experience in electronic commerce applications. The study is limited to the generic electronic commerce activities and does not ...
A theoretical framework for the online consumer response process

Hanekom, Janette (2009-08-25)

Whether utilising online or offline communication media, the consumer progresses through specific response phases when being exposed to communication messages that have the intent of moving the consumer to buy a product, ...

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