Advertising is a genre of mass media communication which unearths the exceptional qualities of products and services in a persuasive fashion. It is also a form of marketing communication through which business organizations ...

This is a reception study, which explores and evaluates, through in-depth interviews and surveys, how television audiences or consumers interpret alcohol advertisements. The aim is to understand the influence of the ...

OPSOMMING Heteroseksuele interaksie word deur adverteerders in televisieadvertensies aangewend en die doel van die studie was om te bepaal hoe kykers dit ervaar. Data is ingesamel deur `n aantal advertensies aan skoolkinders ...