http://hdl.handle.net/10500/32 Sun, 19 May 2013 18:01:16 GMT 2013-05-19T18:01:16Z http://hdl.handle.net/10500/5654 Store attributes preference in selecting a store: a study of large scale retail stores in South Africa Purushottam, Neha Segmentation always been considered an important marketing strategy in the marketing literature. Review of literature has indicated that appropriate segmentation ensures efficient utilization of resources and contributes to the overall value offering. Various recent studies highlighted the importance of segmentation strategies in the current economic context. The review has also revealed that demographics and store attribute preferences play important role in segmenting the retail market. The review of previous research studies also indicated that knowing customers preferences towards store attributes helps marketer in shaping their marketing mix strategies. In this context, this paper presents findings of a research conducted during the year 2010 in South Africa. Customer demographics and their store attribute preferences in selecting a store were examined in this study. The data collection instrument used in this study was based on a scale developed by Swinyard and Rinne (1995). It is important to indicate that this study was limited to the large scale stores in formal retail sector. Moreover, the scope of this study is limited to urban areas as the collected data had customers responses only from five major cities of four provinces. After cleaning and transforming data, only 418 customers responses were found usable for the data analysis. Five factors based on key dimensions of store attribute preferences were identified through an exploratory factor analysis. Based on these identified factors and customer demographics, cluster analysis was conducted and five segments of customers were described and discussed. This is a full emperical research paper. This research has attempted to examine South African shoppers to understand what store attributes are important to them while selecting a store to shop. It also intended to identify segments on the basis of their store attribute decision making criteria. Sat, 01 Jan 2011 00:00:00 GMT http://hdl.handle.net/10500/5654 2011-01-01T00:00:00Z http://hdl.handle.net/10500/5645 Strategies in a multi-polar world: opportunity for application of project management approaches Purushottam, Neha; Rwelamila, P.D. This paper is based purely on the review of literature and indications emerging from the review. The aim of this paper is to examine literature in the area of (a) multi-polar world and its impact on strategic management (b) applicability of project management approaches in strategic management in order to find how they can help strategists to function better in the multi-polar world environment. This paper explores what is multi-polar world and what its implications to the businesses.This paper is based purely on review of literature and concludes with discussing a way forward in this area for further exploration. Sat, 01 Jan 2011 00:00:00 GMT http://hdl.handle.net/10500/5645 2011-01-01T00:00:00Z http://hdl.handle.net/10500/5206 The South African Construction Industry at Cross Roads Rwelamila, Pantaleo Mutajwaa Daniel Tue, 29 Nov 2011 00:00:00 GMT http://hdl.handle.net/10500/5206 2011-11-29T00:00:00Z http://hdl.handle.net/10500/5204 Project Management Competence in the Public Sector Rwelamila, Pantaleo Mutajwaa Daniel Mon, 01 Jan 2007 00:00:00 GMT http://hdl.handle.net/10500/5204 2007-01-01T00:00:00Z