Research Articles (Business Management) http://hdl.handle.net/10500/2814 Mon, 20 May 2013 00:30:19 GMT 2013-05-20T00:30:19Z Advertising agency appointment : approaches taken by South African advertisers http://hdl.handle.net/10500/4023 Advertising agency appointment : approaches taken by South African advertisers Jansen van Rensburg, Mari; Venter, P.; Strydom, J. Fri, 01 Jan 2010 00:00:00 GMT http://hdl.handle.net/10500/4023 2010-01-01T00:00:00Z Dimensions of advertising agency client satisfaction http://hdl.handle.net/10500/4022 Dimensions of advertising agency client satisfaction Jansen van Rensburg, Mari Fri, 01 Jan 2010 00:00:00 GMT http://hdl.handle.net/10500/4022 2010-01-01T00:00:00Z Value differentiation: Creating Customised Value Propositions in the South African Cement Industry http://hdl.handle.net/10500/4021 Value differentiation: Creating Customised Value Propositions in the South African Cement Industry Jansen van Rensburg, Mari; Van Niekerk, J. Fri, 01 Jan 2010 00:00:00 GMT http://hdl.handle.net/10500/4021 2010-01-01T00:00:00Z Advertising Agency Retention : views from South African Advertisers http://hdl.handle.net/10500/4020 Advertising Agency Retention : views from South African Advertisers Jansen van Rensburg, M.; Venter, Peet; Strydom, Johan W. Commercial reality demands long and lasting relationships that are beneficial to both advertising agencies and their clients. This article presents a conceptual model to illustrate the salient choice criteria employed by advertisers when renewing advertising agency contracts. The model was empirically tested, and data obtained from 116 respondents were subjected to factor and correlation analysis to explore the dimensionality of the retention construct. Research results support that retention is multidimensional and highlights the limitations of research that measure single factors related to retention. The model postulates that retention is the result of a good working relationship, service satisfaction, respect and support, clear terms of engagement; and affective conflict resolution. Insight into the nuances of each of these antecedents is also offered. In management practice, this model will provide valuable insight to agencies with regard to client retention management. Findings of this study may also be extended to other high-value professional service industries. Tue, 01 Dec 2009 00:00:00 GMT http://hdl.handle.net/10500/4020 2009-12-01T00:00:00Z