http://hdl.handle.net/10500/2797 2013-06-18T04:55:47Z http://hdl.handle.net/10500/6986 Uncovering Antecedents of Client Retention in the South African Advertising Industry Jansen van Rensburg, Mari Inaugural lecture of Prof Mari Jansen van Rensburg titled: Uncovering Antecedents of Client Retention in the South African Advertising Industry, delivered on 17 July 2012 2012-10-26T00:00:00Z http://hdl.handle.net/10500/6537 Challenges faced by universities in mass education: What type of technology will suffice for the ODL student? Cant, Michael, C.; Bothma, Cornelius, H. The University of South Africa (Unisa) is one of the world‟s largest „mega universities‟ with a population of more than 250,000 students. The Department of Marketing and Retail Management (DMRM) is one of six academic departments within the School of Management Sciences, which in turn is one of three Schools within the College of Economic and Management Sciences, the largest College within Unisa. The challenge of the Chair of Department of the DMRM is to plan and manage the DMRM in such a way as to ensure that the department continues to deliver relevant marketing education to students, while still meeting the broader University objectives. This planning and management task needs to take into consideration the challenges facing the DMRM in the delivery of marketing education. One such challenge is to decide on what technology to use to deliver and support learning amongst the DMRM‟s students. The process of choosing one or more technologies to adopt as a preferred learning technology within the DMRM can either be done by drawing on the current thinking on this topic in the academic literature, by speaking with peers and other educational and technology experts, by asking the lecturers involved in the every-day delivery of this education, or by surveying students themselves. This study focuses on the lecturers‟ perspectives. The Unisa lecturer, after all, is the key driver behind the delivery of education within the DMRM and will be instrumental in the successful adoption of any technology decided on. Their views were obtained using the Delphi methodology and analysed using a Chi-square analysis. The findings suggest that a learning management system is considered by lecturers as the preferred technology to use. 2011-01-01T00:00:00Z http://hdl.handle.net/10500/6536 The correlation between educator turnover and the promotion of efficient management in public schools in Soweto South Africa van Scheers, Louise; Wiid, Jan Over three decades, the conditions under which teachers work have always been short of lending themselves to high quality education. Most of the present teachers in the townships do not have high quality education because the government at that time allocated minimal funds for the education of Black people. When the democratically elected government came to power in 1994 it was determined to make education offered to its citizens, equal. A new curriculum was introduced that will teach learners to apply their minds in a way that will equip them with life-skills. More funds were allocated to the previously disadvantaged schools. Then there were reports that the minister is concerned about the number of teachers who are leaving the profession and the small number of young people who are attracted to the profession; and that is what triggered this research. The research analyse the correlation between educator-turnover and the promotion of efficient management in public schools in Soweto, South Africa. From the survey conducted in the schools that participated in the research, there was evidence that the majority of teachers chose the profession because they loved it and because they felt they were making a contribution to the society. The results of the research also revealed the average number of teachers who resign per year is very low but many teachers left the profession when the government gave teachers options to take `packages’ and leave the profession forever. The concluded that the reason so many teachers are unhappy, is poor management. The researcher recommends that the South Africa government organise training programmes for managers of schools. There should be continuous and effective development of school managers and that the present programmes should be investigated as to their relevance and effectiveness. 2011-06-01T00:00:00Z http://hdl.handle.net/10500/6535 Customer service born and bread inside a business: An analysis of the use of corporate culture as a power in customer service Botha, Johan, A.R. Many different factors are effecting or influencing service quality. We all know what bad service entails and how it makes a customer feel and can imagine the consequences that it can have on the business when, for example, unfavourable information about a bad, unsatisfactory, unfulfilling or disappointing experience is transferred by word of mouth and the media spreading enough poisonous material for results such as a bad reputation, bad image, low brand loyalty. When bad service is delivered it is easy for the customer to apportion blame to the easiest most prominent target that comes to mind. Some may even go as far as recommending laymen solutions about what should be done to avoid bad service and overcome the bad service reputation. But the situation is not that easy when one takes a closer and deeper look. There is a multitude of variables influencing the quality of service provided as will be seen later on. This study focus on the role and contribution of corporate culture and aspects related to that on service quality. Service quality is born and bread within the business like a human is born into a family belonging to a certain culture and raised and shaped by many influences, but taking place in that culture. The individual later becomes a mature example of the character of the culture to which he/she belongs. Service quality is in a similar fashion born in a business and raised in the corporate culture of a business. This is unavoidable just as it is unavoidable in the realm of the natural family. The service quality can also be seen as an ambassador of values incorporated in the corporate culture. From this logical background it seems that the marketer and also business management as a whole should carefully analyse and scrutinise the effect of the corporate culture on the quality of service and utilise the corporate culture to their advantage. The effect of the corporate culture in an organisation can only be evaluated an explained by taking a look at the meaning and unique characteristics of service because it is this very nature of service that makes it sensitive to the influence of the corporate culture. 2010-01-01T00:00:00Z