http://hdl.handle.net/10500/183 2013-05-25T18:40:56Z http://hdl.handle.net/10500/9236 Media and environmental awareness : a geographical study in Kembata Tembaro Zone, southern Ethiopia Roba, Tesema Fote In Ethiopia people are highly dependent on natural resources which often lead to environmental degradation. The perception is that environmental degradation is partly due to lack of environmental awareness. The level of environmental awareness and the role of the media in creating awareness in Kembata Tembaro Administrative zone were investigated. Quantitative and qualitative methodologies were used to identify sources of environmental knowledge, content, spatial extent, volume and priority of media coverage, impact of media, and expectation of audiences and producers. Experience, rather than outside sources, such as provided by the media, is the main source of environmental information, but awareness is key to reduce further environmental degradation. Environmental media programs should be transmitted at suitable times and the experiences of successful farmers in natural resources conservation and development should be shared. Attention should also be given to identification of awareness obstacles and training and sensitizing of journalists on environment issues 2013-04-26T00:00:00Z http://hdl.handle.net/10500/9027 A qualitative textual and comparative analysis of the representation of masculinity in the action and romantic comedy genres Pascoe, Gerald James This study is an exploration of the representation of masculinity in film, with particular focus on the way in which the leading male characters in a purposive sample of action genre and romantic comedy genre films represent masculinity. It is posited that masculinity is a construct, the meaning of which is dependent on the social context of the individual. Film being a social artefact could then possibly influence individuals understanding of the construct. Therefore an exploration of the kind of masculinity, the variations thereof across genres, and masculine characteristics of masculinity prevalent in each genre, is a first step in understanding possible influences of the definition of masculinity. In order to accomplish this exploration, a combination of methods is used to analyse these fictional characters according to a set of codes and „real‟ world norms. The real world norms are based on seven theoretically derived norms of masculinity developed from previous research on masculinity conducted by Levant, Hirsch, Celentano, Cozza, Hill, MacEachern, Marty and Schnedekerl (1992). The results of the findings from this study indicate that the way in which male characters are created for each genre are different, with male lead characters from the action genre having more characteristics that align with the „real‟ world norms of masculinity (Levant et al 1992). Alternatively, the male lead characters from the romantic comedy genre, have fewer characteristics that align with the seven theoretically derived norms of masculinity. The masculinity represented in the romantic comedy genre is more emotionally available and expressive, less aggressive, more compromising and reliant on others; while in the action genre masculinity is more independent, stoic, aggressive and more physically adventurous. The male lead characters in the romantic comedy genre are more about the emotional aspects of masculinity while the male lead characters in the action genre are more about the physical aspects of masculinity. 2013-04-19T00:00:00Z http://hdl.handle.net/10500/6890 A proposed model and measuring instrument for internal safety communication: a longitudinal study in the South African mining and construction industries Greeff, Wilhelmina Johanna As much as the mining and construction industries in South Africa have been the backbone of the South African economy since the discovery of gold at the turn of the 19th century, so too have they been responsible for most work-related deaths in their employee population, due to their inherent hazardous working conditions. It is for this reason that the governing bodies of these industries have started to clamp down on safety in organisations, legislatively ensuring that all organisations adhere to comparatively stringent and austere regulations, or face possible shutdown. Internal safety communication is, therefore, not only literally a matter of life and death, but also forms part of complying with the laws of the country. Notwithstanding its importance, this inimitable form of internal organisational communication has yet to be widely researched. Positioned within this void, this study proposes the first model for internal safety communication within the context of the South African mining and construction industries, as well as a measuring instrument for its evaluation. The research into these two contributions is based on a sound and rigorous literature review, focusing on the chronological development of germane theories, onwards from the systems theory – the meta-theory of this research. Subsequently, the empirical research of the study was done at two organisations seated within the mining and construction industries of the country, and comprises interviews, focus group discussions and a questionnaire. In this way, the research took the form of a longitudinal study, in terms of the testing of the two contributions, but specifically the measuring instrument. This testing was done during the first stage of the empirical research at the Gautrain project and after the research intervention yielded from the findings of this first stage, the Abstract contributions were reworked and tested again in the second empirical stage of the research, at Diesel Power Opencast Mining. The model and the empirically tested and validated measuring instrument for internal safety communication – both for the context of the South African mining and construction industries – expand and contribute to the field of internal organisational communication in an imperative and relevant way, providing new theory from the South African context. 2012-06-01T00:00:00Z http://hdl.handle.net/10500/6709 The licence as a mechanism to improve performance : the case of Cell C Dippenaar, Jacques Roché The licence is a regulatory tool that regulatory use to assist in their regulatory functions. Licences restricts operator’s’ functions, but also serve as a guideline of acceptable conduct because a licence is a legally binding document containing prescribed conditions that the licencee must meet. If the licencee does not comply with these prescribed obligations and requirements, the licence may be revoked or the licencee may be penalized (Bladwin & Cave 1999). However, in order fro the mechanism of issuing a licence to be an effective mechanism of regulation, the regulator needs to regulate effectively in order to ensure that the licencee’s performance is of acceptable standard. The purpose of this study is to investigate the relationship between issuing a licence and the licencee’s performance; to investigate whether the performance indicators, as defined by ICASA, are adequate, and to develop appropriate performance indicators in order to evaluate Cell C’s performance. Issuing a licence to licencee does not guarantee that the performance of the licencee, such as Cell C, will be effective. Thus, the licencee needs to be evaluated. The case study design has been used for this project. The methodology includes in-dept interviews, documentary analysis, and implementation evaluation research. The report concludes that Cell C has met its licence obligations, that licencing is coupled with effective mechanisms to ensure that the licencee complies with performance requirements, but that, in order for the licencee to improve its performance, effective regulatory intervention is needed. 2011-11-01T00:00:00Z