http://hdl.handle.net/10500/2734 2013-05-25T16:38:56Z 2013-05-25T16:38:56Z Hefer, Yolande http://hdl.handle.net/10500/9043 2013-04-27T22:01:02Z 2013-04-22T00:00:00Z

Visual merchandising displays' effect on consumer perceptions in Tshwane : an exploratory study into the South African apparel retail industry Hefer, Yolande This research study acquired a consumer response centred approach to visual merchandising stimuli, in an attempt to holistically consider this area of the retail industry. Consumers‟ perceptions towards visual merchandising displays and the effect these displays have on consumer behaviour were exposed. The primary research question that pended from the preliminary literature was to determine the effect of visual merchandising displays on consumer perceptions. Explorative research was performed and qualitative data were collected by means of focus groups and naïve sketches. The data was analysed by means of a thematic analysis process. Perceptions of visual merchandising displays that were identified were subliminal in creating an interest and desire to further peruse the merchandise and aesthetically to beautify the store. Consumers expressed that the impact that visual merchandising displays had on their buying decisions depended on their personal preferences.

2013-04-22T00:00:00Z Ntshephe, Lulama http://hdl.handle.net/10500/8823 2013-03-30T22:00:35Z 2013-03-27T00:00:00Z

Marketing information needs of smallholder livestock farmers in the Moretele area in the Bojanala Platinum District Municipality of the North West Province Ntshephe, Lulama The smallholder livestock farmer in South Africa is in a difficult position, not only grappling with a changing global environment, but at the local front, without access to domestic markets. This is due to very limited knowledge of buyer requirements emanating from lack of marketing information. This limits adequate access to livestock markets by smallholder farmers in South Africa and more specifically in the Moretele area of the North West Province, resulting in limited growth and less disposable income. Some of the problems facing the smallholder livestock farmer are a lack of understanding of buyer requirements regarding livestock product characteristics, industry price determination processes, alternative marketing channels and how to promote livestock. Empowerment and equitable access to markets by these farmers can only be realised when knowledge is disseminated and training and capacity building is enhanced. It is especially an understanding of what the market requires, how price determination occurs and how marketing channels and promotional tools are used in the livestock industry that is lacking.

2013-03-27T00:00:00Z Maurer, Claus http://hdl.handle.net/10500/8772 2013-03-16T22:00:39Z 2013-03-11T00:00:00Z

The measurement of information flow efficiency in supply chain management Maurer, Claus Characteristics such as speed of reaction, order accuracy, operational flexibility and sustained quality have become fundamental in successful business today. The success of aligning a supply chain to attain these characteristics depends largely on the use of efficient communication and information technology. Communication between supply chain members requires that relevant information is transferred from its point of inception to the next point(s) of use. The transfer of information entails an efficient flow of information between systems, between systems and humans and between humans, which is directly associated with the effective interoperability between the various entities handling the relevant information. Accordingly, the realisation of interoperability will mean a faster information flow and, thus, an effective decision-making process. This research, therefore, will propose indicators and metrics for the assessment of the information flow efficiency of a business and, in particular, of a supply chain, examine the existing techniques of information flow measurement, and identify inherent weaknesses. New information flow efficiency metrics are developed and categorised into different indicators, which are based on the quality of the information as it is applied in finance, information technology and the principles of business performance measurements. This research will illustrate that these quality characteristics drive an effective and efficient information flow which, in turn, enables them to be used both as indicators and as associated metrics of information flow efficiency. Explorative analysis and statistical cluster analysis identified the most important indicators and associated metrics based on the results of a survey instrument designed specifically for this purpose. Scales were developed to facilitate the numeric assessment of the metrics and indicators. In order to prove the ability of the new indicators and associated metrics to differentiate between different levels of information flow efficiency, the new metrics were applied in sample organisations and the responses evaluated. This research lays an important foundation in terms of the ability to assess information flow efficiency which is, in turn, necessary in order to gain a better understanding of the performance of supply chains in a time where real-time information flow and electronic integration are becoming strategic business success factors.

2013-03-11T00:00:00Z Tolmay, Aletta Sophia http://hdl.handle.net/10500/8738 2013-04-09T09:40:56Z 2013-02-27T00:00:00Z

Developing a relationship value model (RVM) for the South African B2B automotive supply chain Tolmay, Aletta Sophia In the light of the global competitive markets, firms are motivated to reduce costs and increase benefits derived from collaboration. As a result of this, customers reduce the number of suppliers and rather focus on establishing strategic relationships with fewer suppliers. Relationship marketing, which results in relationship value, is a fairly new concept which originated during the 1980s; as various academic authors have noted, this subject has not yet been fully explored. Value is a subjective concept, conceptualised as a trade-off between benefits and sacrifices, and can be multifaceted. Perceptions regarding value are relative to the competition. This research determined which relationship value constructs can be classified as antecedents and which of those are mediators within the South African automotive supply chain and if relationship value can lead towards retention. This research further determined what Tier 1 suppliers value most from their Tier 2 suppliers. This is important as it is crucial to retain business for Tier 2 suppliers who are usually of South African descent. The primary objective of the research was achieved, that is, to “develop a relationship value model for the South African automotive B2B supply chain”. The secondary objectives were also achieved, namely:  Objective 1: Determine RVM (relationship value model) constructs in the relationship between Tier 1 and Tier 2 suppliers.  Objective 2: Determine how trust and commitment relate to relationship value iii  Objective 3: Determine the antecedents for the perception of relationship value by Tier 1 suppliers.  Objective 4: Determine the relationship between relationship value and business retention. From this study, it is self evident that relationship quality is perceived as being more significant than the actual product in the South African automotive supply chain since it demands a high regard for quality in general. Added to this, Tier 2 suppliers should take cognisance of trust as being of utmost importance to establish relationship value, which in return results in business retention. With the introduction of sufficient relationship value strategies, Tier 2 suppliers should be enabled to mitigate competition based on pricing. Also, with added relationship value, Tier 2 suppliers could establish themselves in a desirable position in order to retain, and even expand, business prospects in the future.

2013-02-27T00:00:00Z