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Browsing by Subject "Branding strategy"

Browsing by Subject "Branding strategy"

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  • Branding a country : the case of Zimbabwe 
    Gumpo, Sibonokuhle (University of South Africa, 2005)
    ABSTRACT “Almost all places are in trouble, but some are in more trouble than others" Kotler, Haider & Rein (1993) Kotler, Haider & Rein (1993) contend that all places are in trouble now, or will be in the near future. ...
  • Creating a branding strategy for Jacquards : focussing on 2010 opportunities 
    Greener, Andrew Edward (2010-06)
    Da Gama Textiles, based in the Eastern Cape has seen its sales of Jacquard products being affected in recent years by cheaper imported products. A study was required to enable its senior management to develop a branding ...

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