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Browsing by Subject "Branding"

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Academic guidelines for content marketing : research-based recommendations for better practice

Du Plessis, Charmaine (Lupcon Centre for Business Research, 2015-10)

Due to rising interest in sharing brand content online much has been written about using content marketing as part of the company's marketing mix. However, different perspectives of what content marketing entails and how ...
Branding Ethiopia : opportunities and challenges

Getu Kebede Kidane (2011-05-05)

Countries have engaged in branding themselves to set right their image in the global arena. The research will be useful to the government of Ethiopia to see how it can approach the Branding Ethiopia endeavour and learn ...
Creating a branding strategy for Jacquards : focussing on 2010 opportunities

Greener, Andrew Edward (2010-06)

Da Gama Textiles, based in the Eastern Cape has seen its sales of Jacquard products being affected in recent years by cheaper imported products. A study was required to enable its senior management to develop a branding ...
Customer-based brand equity of the major cellphone network service providers amongst principal estate agents in the Gauteng province of South Africa

Mentz, Hendrik (2011-02)

This study investigates the customer-based brand equity of the major cellphone network service providers (Vodacom, MTN and Cell C) amongst principal estate agents registered with the Estate Agency Affairs Board in Gauteng. ...
A framework of strategic integrated communication of banks in Accra, Ghana

Duncan, Denise Diana (2020-12)

The concept of SIC in the banking circle specifically in Ghana and generally in Africa has raised concerns for research because it concerns the management of the processes of communication strategies to achieve communication ...
Is South African Tourism (SAT) giving enough support for the establishment of a competitive adventure travel industry

Aucamp, Jean (2006-11-30)

The South African government has recognized tourism as a key development priority and an important contributor to the South African economy. Numerous global lifestyle and travel trends impact the nature of tourism, ...
Marketing in the music industry : integrated marketing communications for South African Musicians in the 21st century

Nel, Jessica Jane (2017-11)

Musicians are cultural entrepreneurs, operating as human brands in the South African music industry. The ability to manage their brand effectively may give them an added advantage to compete successfully in this industry. ...
A retrospective study on transmissible diseases among wildlife, domestic livestock and humans in the wildlife/livestock/human interface of the Mahikeng Game Reserve and its surrounding areas

Mozhendi, Mabel Tendai (2021)

The key objective of this study was to formulate Susceptible-Infected-Recovered (SIR) epidemiological models to analyse the scientific literature and to identify the trends and dynamics of rabies, brucellosis and tuberculosis ...
The role of wine tourism in the marketing of wineries in the Stellenbosch wine route of South Africa

Kirkman, Adri (2010-11)

Commercial reality demands that the South African wine industry convert from its current production orientation to a marketing orientation, by drawing on all new and existing marketing channels in order to ensure its ...
Strategies for building user loyalty in selected university libraries in Ghana

Dankwah, Dominic Agyei (2021-01-11)

Using business models in university libraries has proved to yield positive results. Employing an exploratory sequential mixed-method approach, this study investigated strategies for building user loyalty in selected ...

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Browsing by Subject "Branding"

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